Spring 2019, my class APRD 4403 - Campaigns allowed my peers and me to gain some “real world” experience through creating campaigns for actual clients as our coursework. The class was set-up as a competition - we separated into “agencies” and competed to create the best campaign in hopes of “winning the business” and being chosen by the client.
Our first client was University of Colorado Disability Services. We spent 5 weeks creating a campaign - collecting primary and secondary data, developing strategies and tactics, analyzing data, designing mock ads and compiling everything into a Plans Book and presentation for the client.
My agency, Impavido (meaning Fearless in Italian), was chosen as the winner by the client, University of Colorado Disability Services, and below are the highlights of our PlansBook.
